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Who's behind this

Masthead

EBTHub Review is the publication of the European Business Transformation Hub. These are the people accountable for what runs here — and the standards we hold every piece to.

Editorial team

The people accountable

RPWRuth Pauline Wachter

Ruth Pauline Wachter

Editor-in-Chief

Serial C-suite interim executive — CEO, CFO, COO and CTrO across 78+ entities over 25 years, including transformation recoveries at Equans/Bouygues, Schneider Electric and New Frontier Group. Three executive diplomas from MIT Sloan; Yale SOM alumna. CEO of EBTHub and research lead of its GenAI Labs. Sets editorial direction and signs off every piece.

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VMVerena Mersmann

Verena Mersmann

Managing Editor

Strategic transformation lead in Life Science and Chemicals, with 8+ years delivering digital roadmaps inside GMP/FDA-regulated environments. MSc in Computational Engineering, FAU Erlangen. COO of EBTHub and production lead of its GenAI Labs. Runs the Review's editorial operations and the evidence checks behind every piece.

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EBTHub Review is edited by EBTHub's own leadership. We're open about that — and about the standards that keep it honest (below).

Disclosed by design

Our digital employee

SGStefanie Gruber

Stefanie “Stefi” Gruber

AI persona · The Digital Employee

Stefanie (“Stefi”) is EBTHub's first digital employee — an AI persona, operated in the open. She answers member questions inside the EBTHub intranet and writes the column The Digital Employee. She is not a real person, and we will never pretend she is.

AI disclosure. Every piece under Stefi's byline is reviewed by the editorial team before it runs and carries a clear AI disclosure.
The editorial standard

How we review

Every piece goes through senior editorial review before publication. We have two advantages most publications don't: we don't publish on a schedule, and we earn nothing from a piece simply appearing. If a piece isn't ready, it waits. Our reputation is the only thing riding on it — so the bar is quality, not volume.

We log every editorial decision — what changed, why, and when — so the review is a record, not a claim.

On the roadmap. We are building independent expert review by subject area. Once a piece is assessed by a qualified, independent reviewer whose verdict is decisive — not ours — we will describe it as peer-reviewed, and not before.

Independence

How we're funded

EBTHub Review is published by the European Business Transformation Hub, a non-profit research association based in Vienna. We do not run advertising. We never charge authors — there is no pay-to-play, and a byline cannot be bought. Our work is funded by the association and its research partnerships. When a piece relates to a research partner, we disclose it.

ISSN: application in progress (planned Q3 2026).

Get in touch

Corrections & contact

Found an error? Tell us — we correct openly and note what changed. Reach the editors at office@ebthub.com.